Brand Guidelines

Important information for displaying our logo, brand colors, and other brand assets.

Documentation

Guideline Usage

Admin By Request Approval

Admin By Request assets are the property of Admin By Request and must only be used in accordance with these guidelines un order to best represent the Admin By Request brand. Any specific use of the Admin By Request brand assets not in accordance with these guidelines must be approved before use. If you are unsure of how to use our visual identity, would like to check what you have produced is correctly branded or have a question about these guidelines, email svd@adminbyrequest.com.

Any hard copy versions of this document may not be up to date—please email svd@adminbyrequest for the current version of these guidelines.

Admin By Request Approval

The brand name ‘Admin By Request’ is always written in title case, in full

Do:

Admin By Request

Don’t:

Admin by Request

ADMIN BY REQUEST

Admin by request

Admin BR

Admin By Request logo

The Admin By Request logo consists of an orange circle and a checkmark and the brand name Admin By Request written in Orange and White, or Orange and Outer Space. The words ‘ZERO TRUST PLATFORM’ are preferably written beneath ‘By Request’ in either Black or White.

 

The ideal version of the logo is the three color Burnt Sienna, Outer Space and Black full version placed onto a white background. Do not attempt to change the colors of the logo.

 

Whenever possible the circle and checkmark, and the word ‘Admin’, should be displayed in orange. The words ‘By Request’ should be either Outer Space or white depending on the background (white when displayed on a dark background, Outer Space when displayed on a light background). The optional words ‘ZERO TRUST PLATFORM’ are always displayed in either black or white. Use your best judgement, and ADA or WCAG guidelines for contrast, when deciding which version to use.

Admin By Request Padding around logo

Ensure the logo is large enough, and with enough padding to be legible and visible in any application.

» admin by request
» admin by request
Admin By Request full color logo (preferred)
Admin by request zero trust platform logo, primary for light backgrounds » admin by request
White
Admin by request zero trust platform logo, primary for light backgrounds » admin by request
5% Grey
Admin by request zero trust platform logo, primary for light backgrounds » admin by request
20% Grey
» admin by request
40% Grey
» admin by request
80% Grey
» admin by request
Black
» admin by request
White
» admin by request
5% Grey
» admin by request
20% Grey
» admin by request
40% Grey
» admin by request
80% Grey
» admin by request
Black

If the full version is not suitable for your design, use your best judgement and accessibility guidelines to determine which version to use. Do not attempt to rearrange or recreate the logo. Full version should be used wherever possible.

Compare editions and features. Discover success stories (duplicate) » admin by request
Checkmark only
» admin by request
Vertical Full
» admin by request
Vertical
» admin by request
Secondary Full
» admin by request
Secondary

Admin By Request Color Palette

Black

#000

R0 G0 B0

C0 M0 Y0 K100

PMS 426 C

Burnt Sienna

#F07057

R240 G11 B87

C1 M70 Y67 K0

PMS 7416 C

White

#FFF

R255 G255 B255

C0 M0 Y0 K0

PMS WHITE

Outer Space

#2E363F

R47 G54 B63

C078 M66 Y54 K50

PMS 412 C

White

#FFF

R255 G255 B255

C0 M0 Y0 K0

PMS WHITE

Burnt Sienna

#F07057

R240 G11 B87

C1 M70 Y67 K0

PMS 7416 C

Black

#000

R0 G0 B0

C0 M0 Y0 K100

PMS 426 C

Outer Space

#2E363F

R47 G54 B63

C078 M66 Y54 K50

PMS 412 C

Admin By Request full color heirarchy

The accent color of Outer Space should only be used in the presence of both Primary and Secondary colors. It should never be used alone in a single context. It is restricted to the use of in UI applications and image backgrounds, or used sparingly when an expanded palette is needed.

Primary

Secondary

Accent

Use CMYK for all print and RGB for digital material. For best results when printing offset, PMS spot colors should be used. CMYK printing should adhere to the color breakdowns provided.

Primary

Secondary

Accent

Admin By Request Typography

H1: Primary Heading | Barlow Condensed Semi-Bold

H2: Secondary Heading | Raleway Medium

H3: Primary Heading | Raleway Bold

H4: Accent | Barlow condensed regular, Cap, Tracking 400

Body | Raleway Regular

Admin By Request’s typography is clean and modern. Both Barlow Condensed and Raleway are balanced, sans-serif fonts with low contrast. When paired with our high contrast brand colors this creates a bold and distinctive style.

Admin By Request Gradients

#F46349

#F09357

Admin By Request Expanded Color Palette

Pale Sienna

#FF937F

R255 G147 B127

C0 M42 Y50 K0

PMS 170C

Pale Blue

#80c0FF

R128 G192 B255

C50 M25 Y0 K0

PMS 284 C

Black

#000

R0 G0 B0

C0 M0 Y0 K100

PMS 426 C

Burnt Sienna

#F07057

R240 G112 B87

C1 M70 Y67 K0

PMS 7416 C

White

#FFF

R255 G255 B255

C0 M0 Y0 K0

PMS WHITE

Sky Blue

#60AAFF

R96 G170 B255

C62 M33 Y0 K0

PMS 279 C

Outer Space

#2E363F

R47 G54 B63

C078 M66 Y54 K50

PMS 412 C

Brick Red

#D63032

R214 G48 B50

C0 M78 Y77 K16

PMS 1795 C

Vivid Sienna

#D94C32

R217 G76 B50

C0 M65 Y77 K15

PMS 173 C

Medium Grey

#C1C0C3

R193 G192 B195

C1 M2 Y0 K24

PMS Grey 4 C

Medium Blue

#1180FB

R17 G128 B251

C93 M49 Y0 K2

PMS 285 C

Dark Sienna

#AE2E17

R174 G46 B23

C0 M74 Y87 K32

PMS 180 C

Dark Grey

#6A696F

R106 G105 B111

C5 M5 Y0 K56

PMS Grey 10 C

Expanded palette is for system and internal use only. The darker and lighter shades are for hover/selected states, image backgrounds and in UI use. Grey shades are for disabled states and image backgrounds. Brick Red is for warning and error messages. Outer Space should be used sparingly for logo and image backgrounds only.

Default to brand colors for semantics wherever possible, but standard green and blue may be used if necessary. Do not use orange for warning.

The orange check logo should only be displayed on top of black or white. Do no desaturate the color palette or reduce the opacity.

Admin By Request 60-30-10 Rule

Primary

60%

Primary

60%

Secondary

30%

Accent

10%

Title

Title

Main body text

Admin By Request Typography

H1: Primary Heading | Barlow Condensed Semi-Bold

H2: Secondary Heading | Raleway Medium

H3: Primary Heading | Raleway Bold

H4: Accent | Barlow condensed regular, Cap, Tracking 400

Body | Raleway Regular

Admin By Request’s typography is clean and modern. Both Barlow Condensed and Raleway are balanced, sans-serif fonts with low contrast. When paired with our high contrast brand colors this creates a bold and distinctive style.

H1: Primary Heading | Barlow Condensed Semi-Bold

H2: Secondary Heading | Raleway Medium

H3: Primary Heading | Raleway Bold

H4: Accent | Barlow condensed regular, Cap, Tracking 400

Body | Raleway Regular

Admin By Request’s typography is clean and modern. Both Barlow Condensed and Raleway are balanced, sans-serif fonts with low contrast. When paired with our high contrast brand colors this creates a bold and distinctive style.

Admin By Request Design Style

» admin by request

Admin By Request Integrity and Legal Use

By using our brand assets, you agree to comply with these guidelines. Any use of brand assets that violates these terms will result in the immediate revocation of your right to use them.

Your use must not imply any partnership, sponsorship, or endorsement by us which may mislead consumers, nor create confusion about our relationship with your organizations, products, or services.

Our brand assets remain our exclusive property, and all goodwill generated through their use belongs solely to us. You agree not to take any action that undermines our ownership or rights in these assets. When used online, any mention of our name or use of our brand assets must include a hyperlink to our homepage: www.adminbyrequest.com.

Use of our brand assets must be respectful and aligned with our values. They may not be used in any context that damages our reputation, diminishes the value of our brand, or associates us with illegal, deceptive, or harmful activities.