Brand Guidelines
Important information for displaying our logo, brand colors, and other brand assets.
Documentation
Guideline Usage
Admin By Request Approval
Admin By Request assets are the property of Admin By Request and must only be used in accordance with these guidelines un order to best represent the Admin By Request brand. Any specific use of the Admin By Request brand assets not in accordance with these guidelines must be approved before use. If you are unsure of how to use our visual identity, would like to check what you have produced is correctly branded or have a question about these guidelines, email svd@adminbyrequest.com.
Any hard copy versions of this document may not be up to date—please email svd@adminbyrequest for the current version of these guidelines.
Admin By Request Approval
The brand name ‘Admin By Request’ is always written in title case, in full
Do:
Admin By Request
Don’t:
Admin by Request
ADMIN BY REQUEST
Admin by request
Admin BR
Admin By Request logo
The Admin By Request logo consists of an orange circle and a checkmark and the brand name Admin By Request written in Orange and White, or Orange and Outer Space. The words ‘ZERO TRUST PLATFORM’ are preferably written beneath ‘By Request’ in either Black or White.
The ideal version of the logo is the three color Burnt Sienna, Outer Space and Black full version placed onto a white background. Do not attempt to change the colors of the logo.
Whenever possible the circle and checkmark, and the word ‘Admin’, should be displayed in orange. The words ‘By Request’ should be either Outer Space or white depending on the background (white when displayed on a dark background, Outer Space when displayed on a light background). The optional words ‘ZERO TRUST PLATFORM’ are always displayed in either black or white. Use your best judgement, and ADA or WCAG guidelines for contrast, when deciding which version to use.
Admin By Request Padding around logo
Ensure the logo is large enough, and with enough padding to be legible and visible in any application.
Admin By Request full color logo (preferred)
White
5% Grey
20% Grey
40% Grey
80% Grey
Black
Admin By Request black or white logo (for single color printer use only)
White
5% Grey
20% Grey
40% Grey
80% Grey
Black
Admin By Request logo alternate versions
If the full version is not suitable for your design, use your best judgement and accessibility guidelines to determine which version to use. Do not attempt to rearrange or recreate the logo. Full version should be used wherever possible.
Checkmark only
Vertical Full
Vertical
Secondary Full
Secondary
Admin By Request Color Palette
Black
#000
R0 G0 B0
C0 M0 Y0 K100
PMS 426 C
Burnt Sienna
#F07057
R240 G11 B87
C1 M70 Y67 K0
PMS 7416 C
White
#FFF
R255 G255 B255
C0 M0 Y0 K0
PMS WHITE
Outer Space
#2E363F
R47 G54 B63
C078 M66 Y54 K50
PMS 412 C
White
#FFF
R255 G255 B255
C0 M0 Y0 K0
PMS WHITE
Burnt Sienna
#F07057
R240 G11 B87
C1 M70 Y67 K0
PMS 7416 C
Black
#000
R0 G0 B0
C0 M0 Y0 K100
PMS 426 C
Outer Space
#2E363F
R47 G54 B63
C078 M66 Y54 K50
PMS 412 C
Admin By Request full color heirarchy
The accent color of Outer Space should only be used in the presence of both Primary and Secondary colors. It should never be used alone in a single context. It is restricted to the use of in UI applications and image backgrounds, or used sparingly when an expanded palette is needed.
Primary
Secondary
Accent
Use CMYK for all print and RGB for digital material. For best results when printing offset, PMS spot colors should be used. CMYK printing should adhere to the color breakdowns provided.
Primary
Secondary
Accent
Admin By Request Typography
H1: Primary Heading | Barlow Condensed Semi-Bold
H2: Secondary Heading | Raleway Medium
H3: Primary Heading | Raleway Bold
H4: Accent | Barlow condensed regular, Cap, Tracking 400
Body | Raleway Regular
Admin By Request’s typography is clean and modern. Both Barlow Condensed and Raleway are balanced, sans-serif fonts with low contrast. When paired with our high contrast brand colors this creates a bold and distinctive style.
Admin By Request Gradients
#F46349
#F09357
Admin By Request Expanded Color Palette
Pale Sienna
#FF937F
R255 G147 B127
C0 M42 Y50 K0
PMS 170C
Pale Blue
#80c0FF
R128 G192 B255
C50 M25 Y0 K0
PMS 284 C
Black
#000
R0 G0 B0
C0 M0 Y0 K100
PMS 426 C
Burnt Sienna
#F07057
R240 G112 B87
C1 M70 Y67 K0
PMS 7416 C
White
#FFF
R255 G255 B255
C0 M0 Y0 K0
PMS WHITE
Sky Blue
#60AAFF
R96 G170 B255
C62 M33 Y0 K0
PMS 279 C
Outer Space
#2E363F
R47 G54 B63
C078 M66 Y54 K50
PMS 412 C
Brick Red
#D63032
R214 G48 B50
C0 M78 Y77 K16
PMS 1795 C
Vivid Sienna
#D94C32
R217 G76 B50
C0 M65 Y77 K15
PMS 173 C
Medium Grey
#C1C0C3
R193 G192 B195
C1 M2 Y0 K24
PMS Grey 4 C
Medium Blue
#1180FB
R17 G128 B251
C93 M49 Y0 K2
PMS 285 C
Dark Sienna
#AE2E17
R174 G46 B23
C0 M74 Y87 K32
PMS 180 C
Dark Grey
#6A696F
R106 G105 B111
C5 M5 Y0 K56
PMS Grey 10 C
Expanded palette is for system and internal use only. The darker and lighter shades are for hover/selected states, image backgrounds and in UI use. Grey shades are for disabled states and image backgrounds. Brick Red is for warning and error messages. Outer Space should be used sparingly for logo and image backgrounds only.
Default to brand colors for semantics wherever possible, but standard green and blue may be used if necessary. Do not use orange for warning.
The orange check logo should only be displayed on top of black or white. Do no desaturate the color palette or reduce the opacity.
Admin By Request 60-30-10 Rule
Primary
60%
Primary
60%
Secondary
30%
Accent
10%
Admin By Request Typography
H1: Primary Heading | Barlow Condensed Semi-Bold
H2: Secondary Heading | Raleway Medium
H3: Primary Heading | Raleway Bold
H4: Accent | Barlow condensed regular, Cap, Tracking 400
Body | Raleway Regular
Admin By Request’s typography is clean and modern. Both Barlow Condensed and Raleway are balanced, sans-serif fonts with low contrast. When paired with our high contrast brand colors this creates a bold and distinctive style.
H1: Primary Heading | Barlow Condensed Semi-Bold
H2: Secondary Heading | Raleway Medium
H3: Primary Heading | Raleway Bold
H4: Accent | Barlow condensed regular, Cap, Tracking 400
Body | Raleway Regular
Admin By Request’s typography is clean and modern. Both Barlow Condensed and Raleway are balanced, sans-serif fonts with low contrast. When paired with our high contrast brand colors this creates a bold and distinctive style.
Admin By Request Design Style
Admin By Request Integrity and Legal Use
By using our brand assets, you agree to comply with these guidelines. Any use of brand assets that violates these terms will result in the immediate revocation of your right to use them.
Your use must not imply any partnership, sponsorship, or endorsement by us which may mislead consumers, nor create confusion about our relationship with your organizations, products, or services.
Our brand assets remain our exclusive property, and all goodwill generated through their use belongs solely to us. You agree not to take any action that undermines our ownership or rights in these assets. When used online, any mention of our name or use of our brand assets must include a hyperlink to our homepage: www.adminbyrequest.com.
Use of our brand assets must be respectful and aligned with our values. They may not be used in any context that damages our reputation, diminishes the value of our brand, or associates us with illegal, deceptive, or harmful activities.
