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Admin By Request enter Formula 1 with Kevin Magnussen

The rapidly growing cybersecurity solution Admin By Request will reach new markets and customers through a strategic partnership with Danish Formula 1 driver Kevin Magnussen

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Admin By Request today announced a 2023 partnership with Danish Formula 1 driver Kevin Magnussen. Entering the world’s fastest and most prestigious sport will help the online software solution reach new markets and customers worldwide.

"We’re thrilled to announce our new partnership with Kevin Magnussen. Besides the fact that we and our customers have a great passion for the sport, Formula 1 is a world-class marketing exercise. Global brand recognition is essential for Admin By Request, and that’s exactly what our partnership with Kevin Magnussen can bring us," says CEO Lars Sneftrup Pedersen.

"Formula 1 has for decades been one of the most prestigious places to be and has grown significantly in recent years. One of the reasons for this is the Netflix documentary Drive to Survive which has brought in a whole new generation of motorsports fans. Formula 1 is on an incredible growth journey right now, and we want to be a part of that," says Lars.

Admin By Request is a cloud-based Privileged Access Management (PAM) solution which enables enterprises to manage and control users’ local admin rights, without compromising end user productivity. It’s developed by FastTrack Software – a global leader in developing tools for system administrators. The company was founded by Danish tech entrepreneurs with the basic idea of creating simpler management tools for administrators.
FastTrack Software have offices in San Francisco, Chicago, New York, London, Germany, New Zealand, Thailand and the three Scandinavian countries, Denmark, Sweden, and Norway.

"Having customers in 160 countries, we are proud to see our logo in the world’s most global and prestigious sport. With our roots in Denmark and more than 60 percent of our customers in the United States, it was the obvious choice for us to sponsor a Danish driver that races for the only American Formula 1 team," says Lars.

Admin By Request will be visible on Kevin Magnussen’s MoneyGram Haas F1 race suit throughout the 2023 season. There will be a dedicated Kevin Magnussen page on the company’s website for customers and fans to follow, while race updates also will be posted on Admin By Request’s LinkedIn channel.

"I’m excited about this partnership and look forward to giving the team behind Admin By Request and their customers a lot of fantastic Formula 1 experiences and not least to help the company reach a whole new audience," says Kevin Magnussen.

The 2023 Formula 1 season consists of 23 races and will kick off with the Bahrain Grand Prix on March 5th. The finale will take place in Abu Dhabi on November 26th with the new Las Vegas Grand Prix joining the calendar one week prior.

Media contact:
Sophie Alice Dodson
+64 21 0235 7020